The Apple TV app has undergone a significant redesign, enhancing the user experience with a more intuitive interface. The update, released as part of the tvOS 17.2 update, introduces a new sidebar and a simplified interface, making it easier for users to browse and watch content. The redesign aims to bring Apple Original series and films, live sports, movies, and television shows to the forefront, allowing users to access them more easily across various Apple devices, smart TVs, streaming sticks, and gaming consoles.
A few days ago, Apple took to its official website to announce the launch of a redesigned Apple TV app. This new design allows users to more easily play on Apple phones, smart TVs, and streaming media sticks. Watch shows, movies, and games. The new navigation bar introduced the “Home Page”, collecting all programs, movies and sports programs. Users can drill down into every channel they subscribe to, including new shows and movies, top charts, trends, and more.
On TVs, the navigation bar will also feature profiles, allowing Home to quickly switch between users for better personalization and content recommendations within the app. An updated Store page in the Apple TV app unifies movies and TV shows. This makes it easier for users to access all content available for purchase or rental. Also, the iTunes Store on iPhone and iPad app, as well as the iTunes Movies and iTunes TV Shows apps on Apple TV 4K and Apple TV HD, will jump to the Apple TV app.
The new interface features a sidebar that provides quick navigation within the app, offering easy access to Apple TV+, MLS Season Pass, the Store, and shortcuts to channels and apps that users already have, such as Disney+, Paramount+, and Max. This design change is intended to make it easier for users to find and watch their favourite shows, movies, and sports through an intuitive interface.
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Emphasis on Third-Party Content
One notable aspect of the redesign is the increased emphasis on third-party content, such as live sports and other streaming sources, which were previously overshadowed by Apple’s TV Plus original content. The new interface aims to highlight this third-party content, aligning with Apple’s strategy to position the Apple TV app as a comprehensive streaming hub for a wide range of content, not just limited to Apple TV Plus.
The update also involves the integration of the iTunes Movies and iTunes TV Shows apps into the Apple TV app, redirecting users to the Apple TV app to access their existing purchases and watch their favourite TV shows and movies. The Store tab within the app serves as a one-stop shop for video-on-demand, allowing users to rent or purchase films and shows, as well as sign up for third-party streaming services.
From a developer’s perspective, the Apple TV app redesign aligns with the fundamental characteristics and patterns of tvOS. It aims to provide a seamless and immersive experience for users across different Apple devices and platforms. The emphasis on clear and connected design principles reflects Apple’s commitment to enhancing the user experience on the tvOS platform.
The redesigned Apple TV app introduces a more intuitive interface. Its focus is on simplifying navigation, highlighting third-party content, and integrating the iTunes experience. These changes are aimed at elevating the viewing experience for users. It also positions the Apple TV app as a comprehensive and user-friendly platform for accessing a wide range of content.
Efe Udin is a seasoned tech writer with over seven years of experience. He covers a wide range of topics in the tech industry from industry politics to mobile phone performance. From mobile phones to tablets, Efe has also kept a keen eye on the latest advancements and trends. He provides insightful analysis and reviews to inform and educate readers. Efe is very passionate about tech and covers interesting stories as well as offers solutions where possible.