Everton will continue to use scoreboard foodbank charity advertising as a direct response to opposition fans’ ‘poverty chanting’, after it was praised on social media this weekend.
Following similar chanting during the previous matches against Manchester United and Newcastle at Goodison Park, Everton had engaged with the fans’ advisory board and fans’ forum to discuss what could be done.
In a planned move, it was decided the message of ‘fans supporting foodbanks’ would be displayed on the big screen inside the stadium whenever the chants – such as “Feed the Scousers” and “sign on” – were heard in Sunday’s Premier League match against Chelsea.
They are songs specifically aimed at Everton and Liverpool fans by rival supporters mocking Merseysiders around the theme of unemployment.
In total, the message flashed up three times during Everton’s 2-0 win over Chelsea – the first coming after just 34 seconds – and the club said this will continue throughout the season.
SFoodbanks is a joint initiative by Everton fan group Blue Union and Liverpool’s Spirit of Shankly in the city and Everton said on social media it was “proud” of the “vital” work being done in their communities.
SFoodbanks said: “A club and its fan base standing together as one. It’s not big or smart to chant about poverty and food insecurity.”
Goals from Abdoulaye Doucoure and Lewis Dobbin gave the Toffees the victory and after the opening goal, former Liverpool defender Jamie Carragher said: “Delighted Everton have gone in front after the nonsense getting sung by the Chelsea fans.”